By David T. Valentin
And just like that, Peloton ads featuring Chris Noth were removed by the company after three sexual assault allegations came out against the actor just after the ad premiered.
After the latest episode in The Sex and the City sequel, And Just like That, Carrie’s longtime lover, Big, dies of a heart attack after cycling on a Peloton bike. That, or because Carrie refused to call 911. But that’s beside the point. Peloton just 48 hours after the episode premiered released an ad featuring Big that insinuated the character was still alive.
In a public statement addressed to CNBC the company stated, “Every single sexual assault accusation must be taken seriously. We were unaware of these allegations when we featured Chris Noth in our response to HBO’s reboot. As we seek to learn more, we have stopped promoting this video and archived related social media posts.”
After the allegations came out, Noth came out to said to The Hill, “It’s difficult not to question the timing of these stories coming out. I don’t know for certain why they are surfacing now, but I do know this: I did not assault these women. These stories could’ve been from 30 years or 30 days ago – no always means no – that is a line I did not cross.”
Along with Peloton removing the ad from everywhere, Noth was dropped by his talent agency and has also lost a deal in selling his tequila brand Ambhar to Entertainment Arts Research Inc. The CEO of the company told Fox Business, “At this point in time it doesn’t make sense for us to move forward with this deal in light of the claims, which must be taken with the utmost seriousness.”
His coworkers on Sex and the City have yet to comment on the matter.