M&M Reveals Their Newest Spokecandy: Purple

By David T. Valentin


Looks like the M&M candy bag needs to get just a little bit bigger, because there's a new M&M in town and that's purple.


On M&M's official website, they introduced purple as a carefree m&m who stands for acceptance and inclusivity. She is also the first new m&m in a decade and the first female m&m character in the lineup.