By Lori Perkins
We’ve all become mesmerized by the way Disney+ has re-imagined the Marvel universe and individual characters over the pandemic with WandaVision and Falcon and The Winter Soldier, so we’ve been kind of breathless waiting for the new Loki TV show to premiere, which it does TODAY! But wait, there’s even MORE!
Today, at 11:00 a.m. EST there is a lottery for exactly 2,500 boxes of Loki Charms cereal, a marketing cross over that echoes the Pepsi Peeps Easter candy or the Kraft Macaroni and Cheese magenta Valentine’s Give-away. Brilliant marketing tied to events, although this one is tied to another product and boxes already are selling on eBay for $200 (the price of the cereal is $8 a box, which is inclusive of shipping and handing). There was a 2-hour encrypted password pre-sale for 1,000 boxes, but that was too complicated for most fans. The cereal will not be sold in stores.
The Loki Charms cereal comes in a green and black box with a cartoon likeness of Tom Hiddleston, who plays the character of Loki in the Marvel universe, on the cover.
To get your box of marshmellowy weirdness, go here: https://mischievouslydelicious.com/pages/welcome