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Did We Really Need Pink Mac & Cheese This Year?

By Lori Perkins

Image taken from Today

When my son was little I made green eggs and ham for him. For Christmas, I make a green frosted red velvet cake. I share this with you because I really do understand the charm and foolish delight of wrong color food, but I can’t help feeling that this was NOT the best year for Kraft to bring us pink Mac & Cheese for Valentine’s Day.

But I could be wrong.

I am being bombarded with ample emails from various P.R. companies with Valentine’s Day date ideas, and I keep on writing back to them and saying, “yes, please send me guest posts about how to have a romantic Valentine’s Day in lockdown with your roommates and/or parents and/or kids.” So maybe pink Mac & Cheese IS the answer this year.

Kraft’s limited edition pink Mac & Cheese kit comes with a sprinkle pouch that is supposed to turn the pasta a bright magenta, but the big reveal is that it does not taste like cheese—it tastes like candy. The pink color comes from a combination of beetroot and carrot concentrates, as well as the mandatory fructose and vanilla extracts.

Personally, I think I’ll pass, but I might try mixing in some of my red food coloring and see what happens.

This pink pasta Valentine’s Day kit is only available through a lottery. To win a free box, log on to before Feb. 8 at 12 p.m. CST and enter the contest. A thousand winners will be selected to receive the pink Mac & Cheese in time for Feb. 14


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